Athleisure Hitting New Fashion Heights

Products • 02/04/19

Athleisure nowadays is as ubiquitous as oxygen, but how does one define Athleisure fashion and where did it come from? One attempt is to describe it as workout gear, that is used for non-gym related activities. As a day to day ‘run-around’ outfit, this has resulted in women and men peppered across the worlds high streets and coffee shops clad in the latest sport-luxe trend.

Initial roots lie in the infamous yoga brand Lululemon. At the time the brand brought comfort to workout gear and an element of style to the world of yoga, naturally, its practicality and distinct chic aesthetic meant that post-yoga class, you were no longer required to change your outfit. This saw women wander out of the gym and into coffee shops, visiting retail shops and running errands. Naturally, the outfit that was once reserved for the inner sanctum of the Yoga studio became socially acceptable to wear on the street. The growing popularity of the efficiency of staying in your gym outfit became the definition of ‘lazy-chic’ and as a result athleisure fashion exploded resulting in brands changing tact and the introduction of the athleisure designer.

But a lot of the hype of athleisure is rooted in a word that has come to dominate the health sector over the last decade… Wellness. Emphasis on wellness grew from medical to psychological and the introduction of athleisure trends meant women and men found themselves wearing clothing even on non-gym days. Why? Well there are a few reasons but one is the feeling that athleisure gear provides, It subconsciously promotes positive thinking associated with post-exercise, and acts as a visual reminder of the importance of exercise in one's life, in turn, improving confidence.

So when did athleisure wear turn into athleisure fashion?

Long t-shirts to wear with leggings and how to style cycling shorts became two terms clogging up both conversation and internet search engines. And we can thank Kim Kardashian for this, despite setting the cycle short trend a couple of years ago, she seems to be constantly returning to the look. Only recently on March 28, she was spotted in Los Angeles wearing an athleisure outfit; black windbreaker, Yeezy 2XU cycling shorts and Yeezy Calabasas neon trainers.

Now traditional sporting brands tapped into the Athleisure rise by signing up influencers to dominate market share in both the battle for athleisurewear and streetwear, as  Reebok signed Gigi Hadid in 2018, Adidas hired Kylie Jenner away Puma. Furthermore juxtaposing collaborations have sparked, resulting in Fendi x Fila and the installation of Virgil Abloh of as creative director at Louis Vuitton.

Its official comfort is chic and now you can be on the point whether your roll out of bed or from the yoga studio, you can wander around Bond Street to 5th Avenue like its no one's business. So the question is what brand are you going to try?

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Resurgance leggings
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- Aero Seamless Sports Bra - Womens - Grey Multi
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1
P.E NATION
Resurgance leggings
MYTHERESA • £ 86
2
NIKE
Air Vapormax 3 Metallic Flyknit Sneakers
NET-A-PORTER • £ 170
3
HEROINE SPORT
Biker Paneled Stretch Shorts
NET-A-PORTER • £ 95
4
FENDI
Karl hoodie
FARFETCH • £ 960
5
LNDR
- Aero Seamless Sports Bra - Womens - Grey Multi
MATCHESFASHION.COM • £ 50
1
P.E NATION
Resurgance leggings
MYTHERESA • £ 86
2
NIKE
Air Vapormax 3 Metallic Flyknit Sneakers
NET-A-PORTER • £ 170
3
HEROINE SPORT
Biker Paneled Stretch Shorts
NET-A-PORTER • £ 95
4
FENDI
Karl hoodie
FARFETCH • £ 960
5
LNDR
- Aero Seamless Sports Bra - Womens - Grey Multi
MATCHESFASHION.COM • £ 50

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