Do it yourself Balenciaga.
From November 30th to Dec 17th Balenciaga is bringing its copyshop concept to London's Dover Street Market.
But what is the Copyshop? It is a DIY personalised T-shirt printing service. Using touchscreens customers will have the ability to select from a range of Balenciaga logos and graphics to be printed instantly across various coloured blank front sided t-shirts whilst "Balenciaga Do It Yourself"?, will be emblazoned across the back.
Demna Gvasalia the brands creative director explored in his FW17 show, the corporate side of the business with sweatshirts branded "Kering" which is the parent company. A range of plays on branding have also been seen at another Kering owned company, Gucci, whereby Alessandro Michele allowed a hoodie to grace the runway with the misspelled "Guccy" across the chest.
In addition to the Copyshop launch, the Colourway Triple S Sneaker will be available across each DSM store worldwide. Just remember in the words of the viral sensation Mc Quakez aka Big Shaq...
Don't be Barry and Sandra, get down to Dover Street Market...
Dover Street Market
18-22 Haymarket, London SW1Y 4DG
Monday to Saturday: 11am to 7pm
Sunday: 12pm - 6pm
Phone: 020 7518 0680