Balenciaga Brings Copyshop Concept to London

Editorial • 24/11/17

Do it yourself Balenciaga.

From November 30th to Dec 17th Balenciaga is bringing its copyshop concept to London's Dover Street Market.

But what is the Copyshop? It is a DIY personalised T-shirt printing service. Using touchscreens customers will have the ability to select from a range of Balenciaga logos and graphics to be printed instantly across various coloured blank front sided t-shirts whilst "Balenciaga Do It Yourself"?, will be emblazoned across the back.

Demna Gvasalia the brands creative director explored in his FW17 show, the corporate side of the business with sweatshirts branded "Kering" which is the parent company. A range of plays on branding have also been seen at another Kering owned company, Gucci,  whereby Alessandro Michele allowed a hoodie to grace the runway with the misspelled "Guccy" across the chest.

In addition to the Copyshop launch, the Colourway Triple S Sneaker will be available across each DSM store worldwide. Just remember in the words of the viral sensation Mc Quakez aka Big Shaq... 

"Look what happened to Barry and Sandra, she left him ‘Cause he couldn’t buy her the balance...Ciaga'

Don't be Barry and Sandra, get down to Dover Street Market...

Dover Street Market

18-22 Haymarket, London SW1Y 4DG

Monday to Saturday: 11am to 7pm

Sunday: 12pm - 6pm

Phone: 020 7518 0680


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