Swooning over sharp suiting, lusting over lapels and fawning over fabrics just a few things we might be doing at the new Casely Hayford shop, located at No.3 Chiltern Street.
The Father-Son combination of both Joe and Charlie Casely-Hayford is a rarity in the world of bespoke tailoring and ready to wear. Yet since 2009, the merging of Joe’s Savile Row ‘know how’ from his tenure at Gieves & Hawkes as Creative Director, and then Central Saint Martins graduate, Charlie, a new light shone in the world of ready to wear and bespoke tailoring.
A combination of oversized in ready to wear pieces, a nostalgic house cut and an house style that presents a lounge-like appeal with its insouciant approach meant Casely Hayford was born to be different. On top of this, you can add the creation of the ‘24-hour suit,’ designed to be worn anywhere and everywhere. And despite not being on ‘Savile Row,’ their bespoke is to be taken seriously, 3000 fabrics to choose from and the development of their own bespoke fabrics. Moreover, they are slowly branching out into making bespoke garments in both leather and suede.
The Casely Hayford Store
We have a soft spot for Sophie Ashby, the Creative Director of Interior Design company Studio Ashby. She oversaw the refurbishment of the store, with this being her first commercial store project. And what a way to enter in style, her calming hues and art direction are sublime, resulting in the most inviting bespoke store known to date. Her vision has been wonderfully executed. As such she has managed to create a home from home in line with the vision and brief that customers would not want to leave. With the Chiltern Firehouse next door, you have no excuse not to look the part now when lounging in the bar known as the Ladder shed. As such I could not think of a street more appropriate for the Casely Hayford brand.