Designer Fashion News. The New Era of Bodycon Brings Empowerment

Products • 22/05/21

The title might sound confusing to you. Bodycon and designer fashion news don’t seem like two things that belong together in a sentence. But we assure you they do. Observing brands like Givenchy, Alaia and Ottolinger, we are certain bodycon is to make a glorious return. But in a new form, with a new message to send.

Although in our previous blog we have discussed designer trouser trends reaping inspiration out of our newly discovered love for comfortable bottoms, this is not the case across the rest of the designer fashion industry. In fact, it is entirely opposite but for the same cause.

For quite few seasons leading up to the pandemic, we’ve seen loose and comfortable fits of both clothing and shoe wear dominate the market. However, after Covid19 to many they will associate with the lockdown and thereby a traumatic period. Additionally, as things start opening up, a lot of people simply strive to have an excuse to wear their “out-out” clothing.

Designer fashion brands have picked up on two trends extensively. Versace, Moschino and Balenciaga have presented us some stunning killer heels, whereas Max Mara, Valentino and Vetements vouched for many skirts. The latter trend falls in line with what we hope is to be the world recovering from over a year of restrictions. Historically, mini skirt has been associated with liberation.

Curiously, alongside sweatpants the style that skyrocketed during the pandemic was... Corsets. While in early 2000s bodycon was to emphasize the ruling trend of skinny body, in 2021 its purpose is to highlight the curves. Instead of being an exclusive garment for petite body types, the new evolution of bodycon will be celebrating body positivity.

To some designer fashion labels, bringing bodycon fashion back in its advanced form is a personal matter. For example, Miaou brand consists solely of body-hugging pieces. According to the founder of the brand, it celebrates liberation and encourages people to be proud of their bodies, to love them and to show them off, even if they’re imperfect.

Nana Jacqueline, and emerging designer brand, adopted silk bodycon pieces for a similar reason. The collection inspired by Betty Boop, a cartoon icon closely associated with feminism, seeks to empower women in their bodies. The bodycon of 2021 isn’t meant to showcase flawless body – it's meant to highlight body imperfections should not bring one’s self-esteem down.

The change of the concept is astonishing, but natural. We can see the world of designer fashion steadily adopting body positivity, too. For example, brands like Fendi, Ferragamo and Versace had plus-models walk the runway this spring. The new bodycon is not here to oversexualise women or to support trends of skinny body type as it did back in the early 00s. Instead, it is here to push boundaries, empower and to push us towards being more accepting to our differences.

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1
ROLAND MOURET
Ellis bodycon lace top
MYTHERESA • £385
2
ALEXANDRE VAUTHIER
Alexandre Vauthier bodycon maxi dress - White
FARFETCH • £1,280
3
HELMUT LANG
Cut-out bodycon dress
LANE CRAWFORD • £540
4
RICK OWENS
Rick Owens fitted bodycon - Grey
FARFETCH • £366
5
MONCLER
Stretch Cotton Denim Jeans
LUISA VIA ROMA • £120
1
ROLAND MOURET
Ellis bodycon lace top
MYTHERESA • £385
2
ALEXANDRE VAUTHIER
Alexandre Vauthier bodycon maxi dress - White
FARFETCH • £1,280
3
HELMUT LANG
Cut-out bodycon dress
LANE CRAWFORD • £540
4
RICK OWENS
Rick Owens fitted bodycon - Grey
FARFETCH • £366
5
MONCLER
Stretch Cotton Denim Jeans
LUISA VIA ROMA • £120
1
ROLAND MOURET
Ellis bodycon lace top
MYTHERESA • £385
2
ALEXANDRE VAUTHIER
Alexandre Vauthier bodycon maxi dress - White
FARFETCH • £1,280
3
HELMUT LANG
Cut-out bodycon dress
LANE CRAWFORD • £540
4
RICK OWENS
Rick Owens fitted bodycon - Grey
FARFETCH • £366
5
MONCLER
Stretch Cotton Denim Jeans
LUISA VIA ROMA • £120

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