Two of the sports footwear giants, Adidas and Allbirds, are joining their forces together to set a benchmark that is hoped to change production standards of the industry. They plan to achieve that by creating the world’s lowest carbon pair of designer trainers.
Every item produced ends up leaving a carbon footprint. The size of is calculated through the amount of carbon dioxide emitted in a process of producing the item. As things stand now, the footwear industry is one of the biggest offenders, emitting as much as 700M metric tons of CO22 a year.
At the moment, just one of the pair of designer trainers brings a carbon footprint that is approximately 13.6 kg CO22. For a measure, producing a cotton shirt in China results in around 8.7 kg of CO22.
To fight such drastic emission, two designer footwear giants, Adidas and Allbirds, have made an announcement today they are launching a collaborative project. Their aim is to create a pair of designer trainers that will have the lowest carbon footprint ever recorded in the world.
In their journey towards making sports performance footwear more sustainable, both brands plan on sharing insights and innovations. They also intend to collaborate in terms of manufactory and supply chain, all the while looking for the most sustainable renewable materials and renewable energy-efficient transportation.
Both designer sport footwear brands already have a background in producing sustainable shoes and are beaming with ideas from their past ventures. Just last year, Adidas has introduced a prototype of a fully recyclable running shoe and made a statement that the company’s aim to is to reduce its carbon footprint by 30% before 2030. The plan is even more long term than that and the company is positive they will achieve carbon neutrality by 2050. Allbirds have been running their sustainability programme called “Tread Lighter” for a while now and it has been specifically designed with an aim of reducing carbon emissions across the entire business.
Sustainability in fashion has been one of the biggest concerns in recent years, but these two manufacturers of designer trainers don’t want to be mere participants of the movement. According to the statement of James Carnes, VP of Adidas Brand Strategy, they aim to be “catalysts and creators of substantial improvement.”
Being more experience in terms of sustainable production, Allbirds are bringing to the table their life cycle assessment tool. It will be used to measure the end-to-end carbon emissions through production of the new shoe.
The key requirement for this project is that the performance level of the designer trainers meets Adidas’ standards. Carnes explained that while the planet is the priority, Adidas does not intend on letting their commitment to improving the athletes’ experience suffer.
The co-CEO of Allbrids, Tim Brown, says that this project has a mission that is “bigger than just Allbirds or Adidas”. According to him, in the light of a global carbon number, day-to-day competitors should join in together to find a solution that would preserve the planet. He also expresses hopes that other companies will follow their example, because “this is a problem that won’t be solved by one company alone.”
The pair of the world’s lowest carbon designer trainers is expected to launch in 2021. We promise to have them first.