A luxury watch is an investment piece, as some call it. When purchasing a quality watch, we expect it to last a lifetime, and while luxury watches are designed to do so, its longevity depends on you.
It’s your responsibility to keep the watch in great condition, both internally and externally. Which means that while you maintain its cosmetic looks, you must also pay equal attention to the mechanism. To help you out, we have prepared some tips on how to make your luxury watch truly timeless.
Store the watch correctly
A luxury watch cannot just be put in a jewellery box like any other accessory. To make your watch last forever, it needs to be stored in a particular way. While it may sound high maintenance, it is much easier in practice.
The most important bit regarding the storage of a luxury watch is preventing moisture and condensation from entering the timepiece. While it will not destroy the watch instantly, it will shorten its lifespan. Moisture affects watch’s oils that provide the mechanism with lubrication, though this can be easily avoided by placing a pack of silica gel in the storage box. Depending on the price of a luxury watch, some people insist on storing them in safes. We, however, recommend storing it in the box it came in - it’s been designed to protect the watch.
Wind your watch clockwise
The mechanism of an automatic watch works thanks to a tightly coiled spring unwinding, and once it uncoils, the winding motion of the watch stops. To prevent that, a luxury watch needs to be hand winded regularly.
Wind the watch clockwise, until you start feeling resistance. Most people think that winding the watch as tightly as possible is the right way - however, over-winding can cause the mainspring to snap. Once you feel the resistance from winding, drop your pace and carry on winding gently, until you feel it can’t go any further.
Some of the watches have features installed that prevent overwinding. Before jumping on winding your automatic watch it’s worth consulting either the manual or the jeweller.
Get the watch regularly serviced
Even if you maintain top-level care of your watch, it is important to take it to the experts from time to time. You will leave your watch in their caring hands for 10-14 days, although if there are bits to be replaced it’s likely to take longer. During those days your luxury watch will be fully dismantled to assess every detail of it. But don’t worry! The watchmaker will take good care of it: you watch will be returned clean, oiled and polished. Not only will it run smoother, but look as good a new.
Surface clean your watch regularly
To keep your watch beautiful and shiny, make sure to clean it regularly. Especially if it’s been in salt or chlorinated water as both can cause corrosion. Even if the watch is waterproof, make sure not to immerse it in hot water - high temperatures can potentially damage the gaskets.
The best way of cleaning the watch would be using a soft damp cloth on metal watch cases and bracelets - links should be cleaned with a cotton bud. Also, avoid getting leather straps wet.
Luxury watches are a big investment and while they’re made to last a lifetime, it’s up to us to maintain them. After all, the designer watch is a chic, subtle accessory that says a million words of the person who wears it. Shop the newest luxury watches from Cartier, Chopard, IWC and Piaget on Kture today.