Flexi-wardrobe. Why is It Likely Our Current Choices Will Affect Upcoming Designer Collections?
From commutes and office life that required a certain degree of smart-casual chic, our lives how now shifted to working remotely from the comfort of our house. This shift has a bigger impact than we imagine and ultimately even designer collections will be affected by our choices. According to the new data, in the recent months of a Covid-19 affected world, 49% of the UK adults have swapped their preference from elegant smart-casual apparel to relaxed flexi-wardrobe.
As the majority of social events now also take place virtually too, the need for purchasing evening wear or formal clothes wanes off. The research carried out by Centre: MK shows that 28% of 2,000 UK adults are keener on buying loungewear that could translate into everyday essentials too over-investing into more sophisticated pieces. Some brands had caught the wind of this early. For example, Giuseppe Zanotti has already released a designer collection focusing on loungewear which has never been the primary focus of the brand.
Shoppers of today seemingly favour jumpers over suits, with the probability of buying the former being 10 times higher. Additionally, designer jeans are a more likely choice than fashionable maxi skirts. Not even 20% of survey participants said yes to planning on purchasing stilettos anytime soon, and a total of 35% merrily swapped heels as a whole to trainers. Such drastic changes in preferences will surely affect designer collections for no business wants to release clothes they don’t have an audience for.
So, what shall we expect to see in the future designer collections? The current staple items of a Flexi- wardrobe are gym wear, face coverings, leggings, and oversized shirts. Additionally, the shoppers go for jeans, jumpers and trainers, although their popularity has always been pretty high due to overall convenience.
According to the Centre: MK head of marketing, the research brought back the results that shoppers strongly prefer comfortable clothes now that work is mostly taken to the comfort of one’s house. However, this doesn’t mean they want to look slobby, given they are not permanently locked down in the house. What most people are now looking for are clothes they can comfortably wear around the house, for little trips outside such as shopping or taking kids to school and something to be presentable for virtual conferences.
Customer demand is what shapes designer collections. With this in mind, we can predict what is coming next season.