In the Studio with: Sophie Ashby

Editorial • 19/10/17

Sophie Ashby, Creative Director of Studio Ashby.

We have a soft spot for Sophie Ashby and her aesthetic; Antiques, colour, contemporary ‘World Art’ and modernist furniture. An interior designer, who helms a London based team that is Studio Ashby. With typical projects ranging from a Mews house in St James to the odd penthouse in Southbank, right through to Hotels in South Africa. No two days are the same. We wanted to see how her love of design is reflected in her own personal style. As such, we caught up with Sophie, to find out more on her own personal style.

What is your daily office look...

Jeans, t-shirt, blazer and trainers

Does this differ when meeting a new client...

Not really, most days I have lots of meetings and therefore like to look smart. Whenever I decide to have a scruffy day, I get caught out and someone ‘pops in’ so now I try and look presentable for any eventuality! But I have to feel comfortable which means lots of big shapes and oversized styles – I am obsessed with wide legged, high waisted jeans.

Does a client's dress sense factor in your approach to how you will design for them...

More often I dress to coordinate my outfit with the scheme, I am presenting as I hate clashing with what’s on the table!

My personal style signifier...

Possibly my jewellery, I have a lot of beautiful jewels made for me by my talented friend Emma Clarkson Webb which I wear everyday. She works with you to design something totally bespoke and unique and the whole process is very addictive, I have more rings than fingers now

My most coveted piece in my wardrobe...

My fiancée bought me a Celine jumpsuit for my birthday which is pretty spectacular!

What item have you got your eye on next...

I am desperate for a Casely-Hayford bespoke, double-breasted, long overcoat in a strong colour – I am thinking emerald green…

What current fashion designer is capturing your eye...

I absolutely love everything Marni do, so something from Marni – their clothing feels like wearable architecture, the forms are so sculptural and I love Marni’s use of colour and pattern. Their clothes make me feel strong and confident, ready for anything… which is really all I look for in an outfit.

Favourite hotel...

Le Sirenuse it’s so chic it hurts – and incredibly romantic

Favourite restaurant...

Spring in Somerset House by Skye Gyngell

My guilty indulgence, I cannot live without...

Cheese

Personal recommendation for people to visit in London...

The Tate Britain – each space is so beautiful and I go there when I am looking to be inspired, particularly for colour as I love all the paint colours and marbles there.

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