Kenzo and WWF Fashion Collaboration for a TX2 Global Goal
In the months of the global lockdown, the entire world had been watching a single Netflix documentary - ‘Tiger King’. While this has left the audience on a big part amused, many ended up expressing worries over the mistreatment of tigers. Such worry is what started a fashion collaboration between Kenzo and WWF.
The current number of tigers living in the wild is as little as 3,200. According to Kenzo, as a result of the global effort, the number has been raised up to 3,900 back in 2016, but it is nowhere near enough. Keep in mind that as recently as a century ago the population of wild tigers has been over 100,000.
And thus, designer clothing brand Kenzo had decided to make yet another effort towards preserving wild tigers. It has started a fashion collaboration with World Wildlife Fund (WWF) which will last until 2022. It is pretty symbolic in a sense that 2020 next year is the Year of the Tiger in the Chinese zodiac calendar. And so before it comes Kezzo and WWF aim to double the numbers of the tigers living in the wild.
To support this fashion collaboration specifically, Kenzo has created a capsule collection which is dominated by a tiger. From t-shirts and sweatshirts to sweatshirt dresses, this designer collection is made from 100% organic cotton and has already been certified by the Global Organic Textile Standard (GOTS).
Every piece of the fashion collaboration collection sold will have 10 dollars off it donated towards the TX2 global goal. This is the official name of the Kenzo’s timeline of doubling the number of tigers from 2010 to 2022.
Additionally, the partnership between Kenzo is not focusing on preserving wildlife only. This collaboration will also be aimed towards reducing freshwater footprint and improving the sustainability of the cotton supply chain.