La Double J, the Milanese brand that edits the very best from Italy.
Founded by J.J. Martin in 2015, the company has expanded its roots from a shop-able magazine selling just vintage clothing and jewellery, to a lifestyle label offering new fashion made from archival prints,iconic home design and rare vintage. All of La Double J’s creations range from its content, editorial projects and pop up shops, to its product design and wildly patterned showroom in Milan.
J.J. Martin is a Los Angeles-born, Milan-based journalist and vintage collector who has spent the past 16 years scoping out the very best of Italian fashion and design as a contributing editor at Harper’s Bazaar USA, WSJ, and Wallpaper magazines. Her writing has also appeared in T: The NY Times Style Magazine, Japanese Vogue, AD and Elle Décor. Now Martin translates her experience as an editor into discovering hidden archives, curating under-the-radar talent, and shining the light on Italy’s unsung historic producers as creative director for La Double J.
New clothing is made from vintage patterns discovered in the secret archives of Italy’s top textile manufacturers, printed onto new fabrics and crafted entirely in Italy. The clothing project debuted with one signature dress in 8 historic prints and has blossomed into a full collection of must-have pieces for women, men and children with new products dropping every two months.