Many believe that the world of luxury fashion is inherently a selfish and uptight business. The gurus of the industry are often accused of having little care beyond waist and jaw lines, disregarding anything related to the outside world that is not always as lavishing. However, at the time of the global Covid-19 pandemic, the fashion powerhouses are dispelling this myth by joining in the fight against the virus.
Within a small time frame, leaders in the luxury fashion industry have offered a ginormous contribution towards the goal of defeating the invisible enemy. Some, like Gucci and Giorgio Armani, has granted donations towards finding the vaccine. Others, such as Kering Group, which subsidises brands like Balenciaga and Alexander McQueen, kindly offered their pharmaceutical laboratories for the sole purpose of hand sanitiser production.
And the giants of luxury fashion aren’t the only ones participating in the fight against COVID-19. Last week Phoebe English, Holly Fulton and Bethany Williams, a group of young British designers, teamed up with Cozette McCreery, London’s premier fashion fixer. Their unity was to give birth to the Emergency Designer Network. The enterprise is made of volunteers, with the purpose of producing scrubs for the health workers. This project is not for the designers only - the general public can contribute as well.
At the moment, the Network consists of ten brands and manufacturing companies, and they are actively looking for volunteers with sewing skills to support the production of scrubs. Those with no sewing skills can also contribute via donation – it costs £6 to make a pair of reusable scrubs – ora contribution of poly-cotton fabrics with a “preference to mid-to-light green and mid-to-light blues”.
Do you feel like you can help? You can learn more about the Emergency Designer Network and how to get involved by visiting emergencydesignernetwork.org