Amidst the Covid-19 pandemic, the world has been hit with yet another calamity – racism. The issue is painful, it has been affecting and costing lives for decades, and to support the fight against it, luxury fashion giants such as Balenciaga and Gucci have stepped up.
To support the cause, Balenciaga is currently setting up an annual donation pool the purpose of which would be contributing towards the fight against racism and race-based violence.
According to the Twitter post, 25th of May will now be the date of the donations for this specific cause. As for now, there are no set targets nor information on what has been collected, and it is only known that the charity this donation will be going to is the National Association for the Advancement of Colored People. This is an American organisation that is known to be the first and largest in terms of protecting civil rights of the racial minorities, currently being run by over 2,000 volunteers. There isn’t much known about the brand’s plans elsewhere across the world other than a promise to set up another fund in France with the purpose of fighting racism in the country.
The statement claims that the donation pool is being launched to support the #BlackLivesMatter movement, calling people to stand together and unite to tackle the issue. Balenciaga also makes it clear their initiative is going to be an ongoing thing rather than riding the trend, strongly suggesting the luxury fashion brand stands by its statement.
Gucci was another luxury fashion brand to speak up on social media. This fashion powerhouse announced that its operations across the United States will be stopped on June 4th to give the workers a day to mourn, honour the lives lost and to find new powers that will lead them towards becoming part of the solution.
Marco Bizzarri and Alessandro Michele stated the following: “Together with the world, we mourn the loss of George Floyd, and the many Black men and women that we have lost before him. We stand with those demanding justice for the violence against them”.
Similarly to Balenciaga, Gucci’s existing fund, North America Changemakers Impact Fund, will also donate to the National Association for the Advancement of Coloured People, as well as two other charities – campaignzero and yourrightscamp.
Other luxury fashion brands that are known to take part in #BlackLivesMatter are the following: Saint Laurent, Bottega Veneta, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux and Kering Eyewear.