Moschino Joined Milan Fashion Week with a Puppet Show
The ongoing coronavirus pandemic had taken its toll on the world of fashion. Just like the most, Milan Fashion Week was held digitally rather than in person due to the restriction. Once the trend of online fashion shows has settled in, brands have been competing for one another to come up with the most original and bizarre experiences to replace the real thing: ranging from online performances to 3D digital villages. However, despite all the creativity and effort, it is clear the one to take the cake is Moschino.
Moschino's entry at the Milan Fashion Week was a short film, but it’s the idea and execution of it that made everyone’s jaws drop. The film starts with Jeremy Scott, the designer, spotting a puppet show at the fair. Part of this show is a puppet version of him, hoisting a model into a couture dress. As Jeremy expresses his love to the puppet shows, his puppet counterpart corrects him, saying it “This is not a puppet show, this is a fashion show!” This is where the film truly starts.
As the miniature door opens, we get to see all the fashion icons as puppets. Nina Garcia, Vanessa Friedman, Anna Wintour, Edward Enninful, Andrew Bolton...The list goes on and on. The puppets are not there without a reason though – they are indeed a part of a fashion show. All of the puppets have been dressed in the newest collection, featuring 40 looks, complete with bags and heels.
However, despite the originality of the approach, the idea had received some criticism. On a large part, the guests of the Milan Fashion Week took the show as Moschino critiquing the traditional fashion show, implying that it is no more than a puppet show outside COVID where models and audience are ‘played’. Given Moschino is known to magnify the bizarre emblems and mechanisms of the fashion world to gain attention, such a thought process of the public is understandable.