Your new look: Wardrobe.NYC

Editorial • 12/12/17

Christine Centenera the Australian Vogue Fashion Director, Yeezy brand consultant and style icon has added another string to her bow.

Wardrobe.NYC is a new fashion label created by Centenera and business partner Josh Goot.

WARDROBE.NYC is a conceptual composite of luxury essentials, distilled into their purest and most desirable form. Designed for a modern urban life, the line consists of in-season, cohesively styled wardrobes, priced without retail margins. Supreme in quality and produced in limited quantities, WARDROBE.NYC heralds a conscious and liberated model for the future of luxury.

Translation; 16 key 'Made in Italy' pieces for women have been created and 8 pieces for men. Classic cuts include; Blouse, Knit Sweater, A-Line, Blazer, Coat etc... However, the unique approach lies in the the business model.

Wardrobe.NYC is only available in packs of four and eight, ranging in price from $1,500 to $3,000. So you like the coat ? Well, you have to buy the other four or eight items. Think subscription meets outfit-in-one solution.

Centenera felt and told the NY Times that she personally found it difficult to recommend "reasonable" labels that offer "well-made pieces" As a result she is trying to plug this recommendation with the creation of her line to create classic "anchor" pieces that will never go out of style.

"I also knew that the concept was personal and relevant to me. Day-to-day, I wear the same pieces over and over again. When I find the ‘perfect blazer’ or the ‘perfect black skirt’, I’ll often buy two because I know how much I’ll wear them.” CC

The benefits streamline the getting-dressed procedure with an out-of-the-box solution that if successful will be a true differentiator in the industry. Adding to the rise of direct to consumer models, Goot and Centenera could be responsible for the change in the way actually shop.

So, are we going to witness a series of clones all dressed in the same mass outfit? At least they will be chic if Centenera is in charge.


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