Nike x Virgil Abloh’s “Queen Collection” for Serena Williams

Editorial • 14/08/18

On Monday, Nike officially announced Virgil Abloh's  "Queen Collection" for the greatest of all time tennis athlete, Serena Williams.  Abloh is currently the creative director of Louis Vuitton and founder of Off-White. All eyes will be on Williams as she is  expected to debut the designs at the U.S. Open's 50th edition tournament in New York at the end of August.

Major fashion statements within the tennis seems to be the new thing. Palace's collaboration with Adidas saw Wimbledon Tennis become the most streetwear tournament to date. Whilst Roger Federer's freshly inked deal with Uniqlo meant his court appearance was an all-white Japanese number.

Like most of Abloh's previous Nike collaborations, the most coveted items will be the footwear, he is releasing NikeCourt Flare 2 sneakers and limited-edition styles of Abloh's previous Nike collaboration which include The 10 and the Nike Air Max 97. Notable other items from the collection include a black and white tulle dress both day and night matches, a bomber jacket and bag. With prices starting from £100 to £850.All of the collection will play host to Off-White signatures, like zip-tie tags and "Serena" in all-caps and quotes, branded across all items.

"What I love about tennis is the gracefulness. It's an aggressive and powerful game, but it takes touch and finesse," said Abloh in an official statement. "So the dress is feminine, but combines her aggression. It's partially revealing. It's asymmetrical. It has a sort of ballerina-esque silhouette to symbolise her grace. It's not about bells and whistles and tricks. It's just about it living on the body, and expressing Serena’s spirit with each swing of the racket." Abloh

Abloh met with the NikeCourt team in Paris to collaborate on the Queen Collection, the outcome was a body form specific to Williams's figure. This was then sent to Abloh's atelier in Italy to decide on materials, such as tulle and supportive mesh. Finally the options were flown to Williams's home in California, so she could pick her preferred design details.

The collection will be available at Nike.com. Further Nike pieces can be found here.

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