One would think that finding designer clothes online is an easier task than ever in today’s environment. As luxury shops embraced eCommerce in the light of the pandemic, many fashion lovers had high hopes their efforts of acquiring high-end fashion items would be streamlined. However, as for many brands this was a rushed transition, their websites are anything but user friendly.
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Luxury shopping in London has always been one of the experiences city visitors and residents alike would merrily submerge themselves into. However, due to a variety of labels inhabiting the capital, an all-day pilgrimage of Oxford Street would sometimes be disappointingly fruitless. As physical stores were forced to close their doors and move into the digital realm, we’ve expected easy access to a full list of designer shops in London from the comfort of our house - but that’s not what happened.
Most of the high-end fashion labels had no interest in moving online, and therefore their switch to eCommerce was rushed; which heavily reflects on the usability of their websites. In this article, we will talk about how to have a full-blown London luxury shopping experience, even when a designer online store of your favourite brand doesn’t meet your need.
While not all brands have embraced trading off their website, many have been well versed in the use of social media long before the pandemic. Visual platforms such as Instagram and Pinterest normally have higher quality images than an online store stock image would be. Additionally, using the brand’s social media makes it easier to spot must-have items than using clunky web navigation systems and they often come with styling tips.
In other words, if you find it difficult to find items you like on your favourite designer’s website - check their social media. Chances are, they have better visual representation there and will swiftly navigate you to the relevant website page as opposed to making you browse for hours.
The term “instagrammable” exists for a reason. With Instagram being a platform hyperfocused on visuals, to be successful, brands need to showcase their best products and best curations. Additionally, this is the platform that houses most of the fashion influencers, services of whom brands often use to grow influence and who also offer generous discount codes for shopping with the labels they promote.
Instagram shopping has been on a raise with passive income entrepreneurs and fashion startups for a while now, long before luxury shops decided to join the game. What this means to you is that although the designer of your choice may not be trading on Instagram but simply sharing inspiring images of their stock - there are likely a couple of independent stockists willing to sell you the item you want. Very often for a bargain price, too.
Similarly to Instagram, Pinterest thrives on visual content. However, the difference is that, unlike Instagram, it’s not a platform widely used by content creators. Its function is to be a visual search engine. What it means is that you can insert the name of the item and the brand you’re looking for in a search bar, and Pinterest will scout images of it from all over the internet. Clicking on it will take you to the website where the image was found, very often taking you to the product page where you can make a purchase.
Many big brands don’t utilise Pinterest. Especially if they have only made a digital switch recently. Therefore, more often than not, the retailer you referred to is not likely to be the designer’s website - and often this is the preferred way. For example, a lot of brands found on websites like MYTHERESA or Net-a-Porter do have websites, but they’re not very intuitive, slow and don’t have a secure payment system.
This may be preventing you from buying the item you want. So, you start looking for its specific characteristics on Pinterest, and the search results showing the image of the item you’re after take you to Net-a-Porter. With the website being primarily built and developed to be a high performing eCommerce platform with years of expertise, making the purchase will be a smoother process.
Sometimes, you can find the designer items you’ve almost given up on in places you wouldn’t consider purchasing from. And we are not talking about eBay, Depop or other online marketplaces. What we have in mind are two less-known methods. One is only starting to emerge nowadays - the other one is a well-forgotten internet experience of the past that’s still very relevant.
Fashion Search Engines
Following the success of Pinterest becoming a visual search engine, different types of niche search directories started appearing. And, before long, fashion search engines appeared. They are a great tool to connect with exact pieces of clothing you’re looking for.
However, fashion is a broad term that branches into many other terms. Since we are talking specifically about designer fashion clothes and accessories, it’s worth nothing that a fashion search engine for this niche does exist already. In fact, you’re on it right now. That’s right - Kture is a luxury fashion search engine.
What it means, is that we don’t sell any items. However, we pull the newest designer collections from all over the internet (reputable sources only!), and curate them in one place, making it easy for you to access. Additionally, we offer a variety of filters to help you find the very item you’re looking for, as well as navigate you to where you can buy it from safely.
Discussion boards, also known as forums, were the hottest topic in the early 00s. You know, before Facebook started the trend of social media channels. As we’ve spoken recently, that era is coming to its end, at least in the fashion industry. The community is taking over the reins again, and this is why they’re slowly flocking back to forums.
We have created a discussion board for our community too. How does it help you find items you’re after? Easy! Create a topic with an inquiry and fellow members will join you in a search. Alternatively, if you’ve seen an item someone’s searching for - share it with them. Trust us, they will be grateful
Newest Designer Fashion on Kture
At Kture, our focus is to create a multi-functional platform for our users. This is why we are ensuring weekly valuable content updates, seamless browsing experience, hourly system updates and an outlet to connect on.
We aim to serve a very niche market, having realised years ago how little representation it had. In this pandemic, when in-store experience became unavailable and many brands were too slow to create good quality websites, our efforts became particularly valuable. But we do what we do for you - the audience. And we would have to receive your feedback on how can we make your experience better.
We have always longed for designer fashion brands to adopt the digital shopping model. The pandemic has forced them to. However, the reality did not meet our expectations and rather than being useful, the majority of high-end online stores are inconvenient and frustrating in a low level of web experience they’re offering.
From dodgy payment processes to uncomfortable navigation systems and non-existent clothing filtering, it’s only natural to feel cheated. But don’t worry, we’ve got your back.
Our website is a centralised and easy to browse designer fashion search engine. Additionally, you can join our forum to find what you’re looking for.