Sport Luxe just got bigger…

Editorial • 31/01/18

British brand Fyodor Golan has sold a "significant minority stake."

The rising British star on the Sport-Luxe scene just received a boost to working life. Fyodor Golan has sold a minority stake to Eiesha Bharti Pasricha.

Fyodor Golan comprised of two designers Fyodor Podgorn and Golan Frydman. They honed their craft between Raf Simmons, Issey Miyake and Alexander Mcqueen before forming Fyodor Golan. They self describe their design as 'expressive, combining clean geometrical shapes with sportswear aesthetics' moreover designing for a 'seductive, fragile and fearless woman.'

You cannot miss the eclectic and exuberant nature of their designs, so much so, that they have a celebrity clientele whom all love a bit of colour in their stage presence, namely; Ariana Grande, Rihanna, J LO, Rita Ora and Chrissy Teigen.

Pasricha is an early investor into Roksanda and Eyewear company Zanazan. She met the designers via the British Fashion Council in 2016. “I was extremely impressed with Fyodor and Golan’s business acumen, which is rare with emerging designers,” Pasricha.

So why do they need the support?

Until now, Fyodor Golan has been entirely self funded. The investment will allow for several improvements, a key focus is to re-launch the e-commerce platform in an attempt to scale their direct to consumer model. In addition, recruitment,a larger studio space and increased garment production. All efforts are working towards an effective see-now-buy now model. A model in which major brands such as Tom Ford axed yet Hilfiger has relished. So the test lies ahead.

“We’re changing the way we’re structuring our collections, but we needed support to do it. Eiesha’s support will undoubtedly take us to the next level,”  Golan Frydman

The selected images are from SS18 Collection

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