Unravel Project was born and raised in LA, but more importantly, is knowing who is behind the brand. Ben Taverniti, the French born designer is the main man behind Unravel Project and his focus is clear and simple, to disrupt the high fashion industry by re-imagining timeless classic designs.
Who is Ben Taverniti?
A disciple of the Esmod Fashion School in Paris, Taverniti refined his craft in Paris before moving to Los Angeles in 2004. At this time he was Creative Director of a premium denim brand, yet not until 2015 Taverniti founded Unravel Project as a true representation of his unique approach:
“Unravel is all about destroying and rebuilding, deconstructing a style and creating something new.” Taverniti.
The Bomber Jacket by Unravel Project
With this came the meteoric rise of his reimagined bomber jacket. Which he defines as the ultimate staple, his approach was to rework the jacket for the modern consumer.
Who Wears Unravel Project?
His client list has seen the Kardashians, Jenners and the Hadid family sport bombers along with both Rihanna and rap trio Migos. He has infiltrated the modern fashion power icons of today.
This success has seen Unravel Project stocked by global retailers. Alongside the bomber jackets, a host of hoodies, denim jeans and leather pants add to the collections. All of which play to Taverniti’s approach of not playing by the rules, his denim shorts are inverted, his raincoats are transparent and his oversizing and elaborate cuts are regular features across his sweats.
With this, he aims to reinvent the bomber silhouette season after season yet maintain its timeless nature so that new customers have a base bomber jacket that is unlike the rest.
His customers are different, partial anti-conformists looking for that off duty relaxed piece that gets frequent wear and like Taverniti, they don’t play by the rules.
View more from Unravel Project collection here