VALAS by Karina Salmeron and her brother Kenneth Villagra is a brand worth knowing.
It is often rare to find a sibling duo in the fashion world that have deep respect for each other and their origins. Much like our previous article on Turkish sister duo Raisa and Vanessa Sason, both Karina and Kenneth bounce ideas off of each other continuously, in order to execute their vision for Valas with precision.
Valas was brought to life in 2012 in Los Angeles , with the desire to ‘build beauty out of the turmoil that life sometimes brings’. This was brought about through the passing of both her father and immediate friend, this drove Karina to centralise her life and passion.
In homage to her father's background as a soldier hailing from Nicaragua, the brand is interspersed with military hues and canvases mixed with modern functionality. This is evidently seen in the ‘Voyager Backpack,’ which has become a staple piece of the brand.
The iconic V across the tote bags, the peep toe boots and slip on mules all effortlessly express the brand and as such make a distinctive sexy utilitarian aesthetic. All the leathers are sourced from Italian tanneries resulting in creations that are both fashionable, chic and functional, often a rarity in high fashion.
The Valas depth in choice is ever evolving for both women and men. Our latest pick is a belt bag known as the ‘Champion Bag’ which despite being modelled on a wrestlers belt (which they used to watch growing up) fits neatly into the permanency of streetwear culture. Notable Valas celebrities include both Bella Hadid and Kendall Jenner, who have been spotted in the velvet conductor hat.
The Valas inspiration runs deep and true and we are looking forward to more from the brother-sister duo.
To see more from the Valas collection, view here.