Virgil Abloh brought tears to many of the onlookers at Louis Vuitton's Spring 2019 collection.
This is the first collection from Abloh. And as Louis Vuitton’s first African-American creative director
He is more recently known as the founder of the haute street wear label Off-White and creative director for Kanye West,
He now joins a rarefied club. One of the 3 black designers at a French heritage powerhouse. Olivier Rousteing is the creative director of Balmain, and Ozwald Boateng, from Britain, was the designer for Givenchy men’s wear from 2003 to 2007.
Louis Vuitton is an old powerhouse of a brand, whose original intentions were designed to target new wealth not the aristocracy. In today's climate one glance at any social platform and within a few scrolls, you will quickly learn that ‘new wealth’ takes many meanings. As such Abloh appointment to the house is a didactic lesson, that tells us luxury and streetwear is here to stay. A study from Bain & Co, highlighted this collaboration and its effect of boosting global sales within luxury personal goods by 5% to 263 billion euros.
At the Jardin du Palais Royal in Paris, Virgil brought what Louis Vuitton could not do naturally, celebrity, music, digital and hype. His previous collaborations have seen. Abloh has worked with names as varied as Nike, Jimmy Choo, Moncler and Takashi Murakami, a frequent Vuitton collaborator, for a show at the Gagosian Gallery in London.
What happened at the show.
Rihanna, turned up wearing the upcoming show, complete with a transparent duffle bag from the LV collection. Geometric sunglasses, gold chains, and a diamond Buccellati bracelets
The guestlist was second to none. Miguel posted a video to his Instagram Story that he was “en route to watch history be made” .
To name just a few other front row guests; Naomi Campbell, Bella Hadid, Rihanna, Kim Kardashian, Kanye West, Kylie Jenner, Travis Scott, Christian Combs, Moses Sumney, and Rita Ora.
The models walked, then Abloh took his thank yous’ in whilst walking down the catwalk. At mid way he walked into the arms of Kanye West. They hugged like a war veteran returning home and both cried intensely. All of this played to an acoustic backdrop of Kanyes new album, whilst Murakami stood close by snapping away.
A lot to take in, history made and more to come. Well done Virgil Abloh